Mash - Up!
Project type: Retail
Designer(s): Chua Jia Ning, Sherica
Year: 2021
Project Description:
In this project, as a development from the Pop-Up! unit, we will attempt to design and propose a schematic retail & work space for your assigned brands. You are to explore ideas that embodies a ‘new retail & workplace experience’, especially so in the context of today's uncertain times; to question the notion of work as well as shop.
Objective:
- Demonstrate the ability to capture and document relevant information about the site
- Demonstrate the ability to identify various scales of objects and spatial arrangement
- Demonstrate the ability to research case studies related to the uses of materials
- Demonstrate the ability to present research verbally and critically through drawings and text
Grafunkt
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About The Client:
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Grafunkt is a retailer that focuses on selling contemporary furniture designs that combine creativity, functionality and quality.
Partnered with many brands from all around the world, putting together a collection of their products to showcase each brand's uniqueness and creativity through their design.
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Stated, "What sets us apart? We do what we like, and that's the difference." on their website. This statement shows their boldness and personality to create a strong and narrative of the brand that they do not conform to new temporary trends but only stick to designs that are timeless.
SITE LOCATION:
Brief about People's Park Complex:
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People's Park Complex is mainly filled with jewellery shops, followed by F&B then beauty and wellness. Upon entering, we can also see many different mobile/electronics stores.
Shops cater to older audiences as well as foreigners who live nearby/come down during their off days as items there are mostly more affordable and versatile.
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People's Park Complex is highly accessible with many different modes of transportation. Surrounded by various crowd pulling shops may give rise to increasing population around the area.
MUSEUM
DESIGN INTENT:
The experience the feeling of stepping into a “museum” of Grafunkt’s. Where one experiences the process of Grafunkt’s narrative, in each space they step up to. Welcomed by a warm and inviting atmosphere created by natural tones, combined with an eye for balance within the spaces.
ANIMATION WALK THROUGH - 3DSMAX:
RENDERS - 3DSMAX:
GALLERY OF PROJECT PHOTOS:
