
The Box
Project type: Research, Hands-On
Designer(s): Chua Jia Ning, Sherica
Year: 2020
Brief Introduction of the project:
To understand the user by doing research and to design The Box accordingly to represent the users Work, Rest and Play.
Objective:
- Gather data, analysis and interpret
- Experiment Ideation
- Translation of ideas
- Use of assembly manual
- Design proposal 1:1 scale

Bratara Buzea
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About The User:
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- 71 Year Old
- One of the most powerful witch in Romania
- Takes strong pride and dedication in performing witchcraft
- Passionate and interested in witchcraft
- Fearless
CONCEPT AND OUTCOME
DESIGN INTENT:

‘T A I N I C’ emphasizes on the expose and hide specific habits of Bratara Buzea create a mimic box of her. The creation of plan simple design box is used to infuse the action of mysterious feeling of what is inside the box. Each drawer inside contains specific items which represents her work, rest and play.
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The drawers are designed to be stacked accordingly based on the rituals and habits which was customised designed to allow Bratara Buzea herself to showcase her passion for witchcraft
SPATIAL PROGRAMES
WORK ROUTINE:

Perform spells/rituals
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WHY?
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It their job to serve what the clients have requested for.
WHEN?
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Daily for clients, at least 4 clients/per week.
Needs for work:
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-Ingredients
-Voodoo Doll
-Needles
REST ROUTINE:

Practice spells
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WHY?
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To relax and at the same time it can pass down to their younger generations.
WHEN?
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Daily, during she free time
Needs for work:
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-Witchcraft card
-Candles
-Ritual book
PLAY ROUTINE:

Wear beautiful clothes
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WHY?
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Is to spread happiness - according to her beliefs.
WHEN?
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On a special day, called Christian Festival of Penta course, which only happens once a year.
Needs for work:
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- Bright Colour Clothes
DETAIL DRAWINGS
MANUAL:




PROCESS
IDEATIONS AND FINAL OUTCOME:



