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Sherica Chua

Cradle - To - Cradle


Both videos between 'Sunset Karang Guni’ and ‘Upcyclers: Giving things a second chance’, the difference is that the Karang Guni Man helps to collect unused items (e.g. newspapers, magazines, electronic and etc.) around The Housing and Development Board (HDB), after collecting he then proceeds to sell it to recycling companies. Whereas Jackie Tan, a designer, finds discarded items and turns them into usable products, like giving old items a second chance. For instance, he created a pyramid-shaped desk accessory made from reclaimed pallet wood.



After researching both sides of both articles, only Jackie Tan has applied the Cradle to Cradle design. Locally in Singapore, the company SGS Singapore is the world’s leading testing, inspection, and certification company. Through cradle-to-cradle design, their company renews old items and thinks about how it can be turned into innovation in product design that is effective and positive for people and the environment. They create the new design by using the 5 methods: material health, material utilization, renewable energy/carbon management, water stewardship, and social fairness. Administered by the Cradle to Cradle Products Innovation Institute, product certification is awarded at five levels (Basic, Bronze, Silver, Gold, and Platinum). Globally one example will be William McDonough, who built the Cradle to Cradle Certified Products program to recognize the sustainability of products made by its clients and to inspire others to “rethink the way they make products." Which follows the two cycles of biological and technical.


In Singapore, we are known as the Greenest City in the world, with all the recycling bins in the world. Our top two intentions are to save the earth while staying on top of the business world. We can accomplish this with creative thinking minds. By using cradle-to-cradle design to reduce waste items, this company and small designers have created an organization that is remarkably effective.



Reference:

‘Upcyclers: Giving things a second chance’ https://www.youtube.com/watch?v=dKyXMjOHgmg


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