Hyper Consumerism refers to the consumption of goods that are redundant and are bombarded with advertisements making them feel the desire to purchase the goods. The belief is that personal wellbeing and happiness depend to a very large extent on the level of personal consumption, particularly on the purchase of material goods. It is not simply that wellbeing depends upon a standard of living above some threshold, but that at the centre of happiness is consumption and material possessions.
In Singapore, we are ranked number one for online shopping in Southeast Asia. This helps to boost Singapore’s economy but this causes an inimical effect on the environment. Although Singapore has the Semakau Landfill. It was already expanded to meet Singapore’s waste disposal needs but this is not a long-term solution. However, Singapore promotes a sustainable lifestyle. Aims to strike a balance between sustainable and economic growth as economic growth is important in Singapore. The method they use is called green consumerism, which they believe was the best solution. Green consumerism encourages consumers to purchase environmentally friendly products, those products with eco-labels.
Personally, I have been through a lot of situations in shopping malls where a large group of people squeezing to go into a small shop, just because of “SALES” or “LAST DAY” red banners. Those large group of people includes my family and me, sometimes we end up purchasing things that we do not need. However, just because of the “SALES” shops that were crowded with people, and with a curious mind, we felt a need to go in or to “join in” with the rest.
As designers, we can improve in a hyper-consumerist society by providing them sustainable design strategies, such as recyclability, influence, longevity, reparability, reusability, remanufacture, dematerialization and equity.
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