After watching the “Adverting” - Mad men, the potent pitches are still important today. Without creative pitches, there will be no good advertising in the world. Being able to understand others’ points of view and uses “happiness” lines to advertise allows one to feel like you understand them, like a digital heart. To go above and beyond to deliver good results for the client, having a logo and a slogan is important for branding is powerful.
If I am the junior creative designer in that team, I would represent the product by giving it branding and providing a slogan, in the case of “Adverting” I would represent realism by stating a fact in the slogan, to touch the clients/buyers heart. Representing reality is when they use my product, trying the product out themselves, the product will let them know the true quality and if it is trustworthy or not to their personal preference.
My belief for good branding is to let my customers have a good impression of my products, especially the quality of the product produced because no one will want to buy a bad quality product. These beliefs fall under the branding name and the slogan, it is important to have all those for branding this will allow customers to have trust in one’s product/branding and with that gradually there will be an increase of customers.
For instance, Nike is well-known for there shoes since 1964. Afterward, they started growing and they introduced advertising and came out with the most famously the 1988 “Just Do It” ad campaign and they continue to grow till today, and constantly improving their quality and working with other famous brands.
References: http://www.youtube.com/watch?v=N7w2bbBRBRA
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